When Dr. Bawumia launched his presidential campaign to become the nominee of his party, many, including some leading members of his own party, dismissed his ambitions as unrealistic. Despite the skepticism, Dr. Bawumia persevered and inspired his supporters with the catchy slogan, “It is possible.” Through hard work and humility, he overcame the doubts.
As he approaches the final stretch of his campaign, Dr. Bawumia must now demonstrate to skeptical voters that his ideas are achievable and that he will deliver on his promises. He faces the challenge of rebuilding trust in an era marked by global skepticism towards public officials, exacerbated by misinformation and mediocrity.
This article suggests that Dr. Bawumia address the trust deficit by adopting a strategy similar to the Republican Party’s “Contract with America” from the 1994 midterm elections. This approach could help restore trust, as it is crucial for engaging disengaged voters. Dr. Bawumia is undoubtedly one of the most successful and influential Vice Presidents in Ghana’s history. However, his significant achievements may also have become a double-edged sword.
Dr. Bawumia’s success in modernizing the economy through digitalization, fighting corruption with technology, and improving public services has set high expectations for him, despite his role as Vice President where he had limited policy-making power. This has led to challenges in managing accountability for outcomes decided by his government.
To win the election and address Ghana’s high cost of living, Dr. Bawumia needs to tackle the trust deficit and reclaim his position as a respected public figure. This requires bold and innovative actions to regain the confidence of undecided voters. One effective model could be a “Contract with Ghana,” inspired by the Republican Party’s successful 1994 strategy.
Dr. Bawumia has already made strides by unveiling a comprehensive policy platform in Takoradi, but this manifesto alone is not enough in a climate of extreme mistrust. He should consider creating a “Contract” with key stakeholders—artisans, trade unions, clergy, chiefs, farmers, teachers, nurses, food vendors, and civil society. This Contract should outline specific priorities and outcomes for his first 100 or 365 days in office, written in clear, concise language.
Such a Contract would highlight Dr. Bawumia’s strengths, values, and vision, fostering a renewed trust between him and the public. It could also bring together diverse voter groups and create a sense of shared commitment to the campaign’s success.
By offering a transparent and accountable plan, Dr. Bawumia would not only demonstrate inclusiveness and vulnerability but also differentiate himself from his main opponent, former President Mahama, who is barred from running in 2028 and thus cannot be held accountable.
The manifesto reflects Dr. Bawumia’s belief in Ghana’s potential to overcome current challenges and seize future opportunities. Despite deep-seated biases and voter preferences based on values rather than suitability, Dr. Bawumia’s forward-thinking approach and proven track record make him the right candidate for the presidency. As trust in public institutions is vital for democracy, adopting creative and innovative strategies is essential for Dr. Bawumia’s campaign to succeed. Ghana cannot afford to miss the opportunity of his leadership.
Written by Kwame Abrefah, Esquire, Edmonton, Canada.
