A document that was initially leaked in 2016 has re-emerged, offering a rare insight into the strategic plans of the Opposition National Democratic Congress (NDC) aimed at undermining Dr. Mahamudu Bawumia, the presidential candidate for the New Patriotic Party (NPP), in anticipation of the forthcoming general elections.
The War Room: Where Strategy Meets Tactics
The NDC’s approach to countering Dr. Mahamudu Bawumia revolves around a specialized war room, where party strategists and communication specialists collaborate to formulate and disseminate focused messages.
This center of operations is responsible for pinpointing and capitalizing on Dr. Bawumia’s weaknesses, utilizing both social media and traditional media outlets to influence public sentiment.
The Art of Deconstruction: Analyzing Bawumia’s Record
The NDC’s plan includes a thorough analysis of Dr. Bawumia’s economic performance, emphasizing perceived discrepancies and shortcomings.
By examining his previous statements and policies, the NDC intends to depict Bawumia as an ineffective and untrustworthy leader. The NDC acknowledges the power of narrative in shaping public opinion.
By developing a persuasive narrative that casts doubt on Dr. Bawumia’s credibility, the party aims to diminish his support and create opportunities for its own candidate.
The Role of Social Media: Amplifying the Message
In line with strategies outlined in a referenced book, the NDC has engaged individuals on social media platforms, which have become crucial arenas in Ghana’s political scene, to enhance its messaging.
This involves targeted campaigns and influencer networks to connect with key demographics while launching various attacks on Dr. Mahamudu Bawumia’s credibility.
The Human Factor: Exploiting Bawumia’s Perceived Weaknesses The NDC’s strategy further includes leveraging Dr. Bawumia’s perceived vulnerabilities, such as concerns regarding his health and accusations of elitism.
By subtly introducing these topics, the NDC seeks to construct a narrative of vulnerability surrounding Dr. Mahamudu Bawumia.
